Wednesday, 28 January 2015

Re-Branding Unilever

1 comment:

  1. Connor,

    You have made a good start here and I like the idea you have come up with for your new audience. I do however, question you placement proposal as I don't think it links with the new target audience.

    To improve:
    - look at TV listings and find a more appropriate spot to advertise the product
    - you need to spend a lot more time on your target audience slides and you must show you understand the terms and then can relate them
    - check your wording/phrasing (and spelling, punctuation and grammar) throughout, e.g., it should be based 'on' not 'off'
    - you don't need quite so much about Pulp Fiction in there but you could link to the new 'The Wolf' adverts that have appeared on UK TV
    - don't link to the BAP code, screen shot sections that are relevant

    Ellie

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